A product label is one of the most important marketing tools a company has. It’s what customers see first, and it needs to be eye-catching and informative. But what do you need to include? Here are five must-have elements for an effective product label.
1. A custom design
When it comes to product labels, custom designs are key. They help your products stand out from the competition and create a unique brand identity. You do not even need to have any design experience. With free online tools like Graphic or Canva, you can create unique and professional designs in minutes. Plus, customers are more likely to remember your products if they have an attractive, eye-catching label.
2. Your logo front and center
Your logo is one of your most important branding tools, so it’s important that it be prominently displayed on your product labels. Putting it in a central location makes it easy for customers to see and remember. Plus, using a logo makes your products look more professional and high-quality. If you’re looking for an easy way to improve your product branding, consider using logo labels.
3. Concise, legible text
Your product label needs to include all the essential information customers need to know about your product, but it also needs to be concise and easy to read. When there’s too much information crammed onto a label, it can be difficult for customers to figure out what they need to know. That is what it is important to keep your labels neat and organized, with clear and concise text.
4. Highlighted USPs
One of the most important things a product label can do is highlight your product’s unique selling points (USPs). This helps customers understand why they should buy your product instead of a competitor’s. Instead of hiding them on the back of your product, use circle labels and add them to the front of your product. These do not have to be large or expensive, but offer a great way to showcase your product highlights.
5. High-quality materials
When it comes to product labels, using high-quality materials is essential. Cheap, flimsy labels will only reflect poorly on your product and make it look unprofessional. By using high-quality, waterproof label materials, you can ensure that your labels look great and stay in good condition even after being subjected to wear and tear. This will help your products look more professional and credible.
Investing in high-quality, custom-designed labels is one of the best ways to ensure your products stand out from the competition. By following these five tips, you can create labels that are both informative and eye-catching.
